Weight Loss Coach

Lauren Hubert

Makes sales every day while she's at home with her baby

case study

Makes sales everyday while she’s at home with her baby.

Cierra makes selling so easy! My calendar used to be packed with sales calls; I was chronically over-booked, and still, I couldn’t step away from my business because if I did, I wouldn’t make money. I finally now have the freedom and flexibility that I’ve always wanted. I stopped offering sales calls and started selling with my content and in the DMs. I’m not stressed about sales anymore and every time I promote my offers, it feels so authentic and aligned!

Lauren

Dietitian & CEO, The Sorority Nutritionist

Challenge

Overbooked (5+ calls most days)
Couldn’t step away from her business
Wanted to make more sales without being chained to her desk

Solution

Added case studies to her Instagram stories, feed content, and emails that built trust with skeptical buyers who had tried “everything else”
Replaced traditional sales calls with a sales video and DM-based selling
Shifted her strategy to build trust before client’s even applied, so dream clients were ready to enroll by the time they expressed interest

outcome

0–2 calls per week, stay-at-home mom
Offers sell out over and over again
Moved across the country during a launch without stress
Sales system positions her as the trusted, go-to expert; audience loves joining her programs

Weight Loss Coach

Emily Kiberd

$12k sales days are her new normal

case study

Functional Weight Loss Practitioner

Brittany Gieske

$0-3k ⟶ consistent $15K months; $75k in one program alone!

case study

Consistent $15k months & $75K in one program she almost didn't launch.

I started working with Cierra about a year ago and she helped me completely transform my business — from kind of winging it and never knowing how much money was going to come in. I would have 0K months, 2K months, 3K months. She helped me identify who my ideal client was, dial in my messaging, find the right people. I have people coming into my DMs every single day that are perfect for my programs. We went from $0 to $2,000 per month to consistent 15K months in less than a year. Business coaching can sometimes be a scary space to invest in. What I really love about Cierra is she is so well-versed in the health space. She's not just telling everyone the same generic business strategy — it's very tailored to you and what you want for your business. She's not trying to create a bunch of cookie-cutter businesses. She's really trying to help you create a business that fits your life.

Challenge

Other business coaches told her to cold DM strangers in hopes of sales, but she never knew where her next client was coming from
Was burning out from helping people that weren’t her ideal client
She knew how to run a business in theory, just didn’t know how to sell

Solution

She found her dream clients and niched to serve just them
Dialed in her messaging to grow her audience
Launched a group program she loves that’s made $75k now

outcome

Consistent $15k months
$75k generated from 1 program alone, in a brand new niche
People now DM her ready to buy before she’s said a word

Gut + Hormone Dietitian

Tracy Greenstein

$10k weeks within her first year in business!

case study

$10k week on her one-year business anniversary!

Cierra is the antithesis of every bad thing you've heard about a sales coach before. When I started my business, I didn't have any revenue plans. I honestly was just hoping to do the best that I could, and I had no idea how to sell. Selling made me feel yucky, it made me feel uncomfortable. I know how to be a dietitian — I don't know how to do sales. I was piecing together things I saw other people doing. I didn't know if it was working for them, so why would I think it would work for me? In April, I hit one year in business. I also hit my highest revenue ever. I also hit my first 10K week. I never thought that was possible for me. It wasn't even in my stream of consciousness as a goal, because I just didn't think that was an option.

Challenge

Started her nutrition business with no revenue plan and no sales experience.
Content felt like a drain.
Sales calls felt like throwing spaghetti at the wall.
She was piecing together tactics she’d seen online and hoping something would stick.
She’d never hired a sales coach before, and selling made her feel uncomfortable — she’s a dietitian, not a salesperson.

Solution

Posted Instagram content that spoke directly to what she dream client was stuck on, which made them want more of her guidance & coaching
Got crystal clear on who her ideal client was, so creating content was easier because she knew who she was speaking to
Used proven heart-centered sales scripts and felt confident selling her programs

outcome

Celebrated a $10k week at her one-year mark in business
80-90% close rate on sales calls
Every call is the right fit — no more taking the wrong clients just for practice.

fertility + period recovery dietitian

Victoria Meyers

Didn't believe anyone's results were real, now she’s hitting $10–20K months

case study

Consistent $10k-$20k months (going for $40k now!)

I was a really good practitioner. I knew I was skilled at helping people. But what I was not skilled at — that I didn't understand at the time — was running a business. I thought because I had been consistent in marketing, I had never stopped being consistent, I thought that was enough. Now we're hitting anywhere from 10 to 20K months consistently, and I am dead set on getting to 40K months. Because of you and the skills I learned, I have literally no doubt that that's possible. I'm just still learning what it takes and how to get there. That's the only difference now — cool, I get to figure this out. It feels fun, and it feels regulated, it feels relaxed.

Challenge

When Victoria joined in August 2024, she didn’t just lack a sales system — she didn’t believe the results other practitioners were posting were even real. She genuinely thought people were making it up.
She was consistent with her marketing, but she had no idea that consistency alone wasn’t the same as having a sales strategy
She had amazing offers, but was struggling to consistently sign clients

Solution

She stopped interpreting a slow month as evidence that her business was broken and started asking: what do I need to improve? How does my messaging need to shift?
She discovered who her ideal client was and started creating content just for them
She surrounded herself with other practitioners having big months, which gave her evidence of what was possible for her

outcome

Consistent $10k–$20k months
Absolute certainty that $40K months are coming next
Signing consistent dream clients every month
A business that finally feels fun, regulated, and not like a constant emergency.

Weight Loss Nutritionist

Lauren Sherbakov

Quit her ICU nurse job and made $28K in 6 weeks!

case study

From ICU nurse to $28K in 6 weeks + home with her toddler

Booked Out completely changed everything in my business. I went from sharing DIY tricks and tips to actually creating activating content that brings in clients. Within the first month, I got well more than my investment back. And then shortly after, I made $28K in 6 weeks — which completely changed my whole perspective of what's possible, especially coming from hourly jobs where you had to work and you got double time if you did a double shift. I have left my full-time job as an ICU nurse and do this business now in part-time hours that I can still be a present mom to my toddler, and I have another baby on the way in 2 months.

Challenge

Sharing educational, DIY-style content — tips, tricks, information — with no strategy behind it to actually convert followers into clients
She had no framework for selling, and no clear picture of what was even possible for her income coming from an hourly, shift-based job
She was hungry and motivated, but burning the candle at both ends — juggling her hospital job while trying to build her business, with no sustainable system in place

Solution

She shifted from educational content to activating content — posts that made people want to work with her, not just follow her
She got clear on her messaging and started speaking directly to her ideal client in a way that actually moved people to buy
She built a system simple enough to run in part-time hours, so when life demanded more of her she didn’t have to choose between her business and her family

outcome

Made back her investment within the first month
Generated $28K in 6 weeks — a number that felt impossible coming from hourly nursing shifts
Left her full-time ICU nursing job
Now runs her business in part-time hours while being a present mom to her toddler, with a second baby on the way

Gut Health Dietitian

Grace Clark-Hibbs

From cold DMing 100 people a day and dreading it, to consistent clients

case study

From burnout and 'I dread selling every day' to consistent clients and record revenue months.

Before, I was told I needed to push, reach out, follow up constantly. It was so energy-draining. I dreaded it every day. Learning that I didn't have to do that — that there was another way — completely changed my business for the better.

Challenge

burned out badly from in other coaches who told her to cold DM 50–100 people a day
nervous to invest in anyone new because she didn’t want to be told inauthentic techniques that exhausted her

Solution

found an approach to selling that actually matched how she operates as a practitioner — one that pulls people toward her instead of pushing toward them.
gained so much clarity in how to market to her ideal clients
learned how to speak about her offers in a way that actually makes people want them (without any weird sales tactics, fake urgency, or pushiness)

outcome

Gaining 100+ new followers per month consistently.
Booking clients consistently (previously going months between clients).
Breaking her own revenue records multiple months in a row.
Calls it the most aligned support she’s ever received.

Functional Nutritionist

Jennifer Parkinson

$0 ⟶ $33K in 8 months, raised prices

case study

From $0 to $33,000 in 8 months (and raising her prices)

My old coach had me DMing 100 strangers a day and I was completely burnt out from it. I was so close to giving up on my business... but I decided to give it another shot. I could see the difference in my marketing within the first couple of days of using Booked Out.That's how I knew this was different from everything else I'd tried.

Challenge

Jen came to Booked Out about 18 months into her practice and for the first half of that, she had been told to sell in a really exhausting way (DMing strangers in hopes of sales)
She had no problem gaining followers and building community, but she couldn’t convert attention into paying clients.
She also doubted her own value so deeply that it bled into everything: how she talked about her offers, how she showed up in sales conversations, how she priced her services.

Solution

She learned that selling isn’t about convincing people — it’s about clearly communicating what she knows and trusting the right person will see the value.
She raised her prices
And she finally understood that nothing has to be perfect to move forward — she can take action, get feedback, and adjust.

outcome

Over $33,000 in her first 8-9 months inside Booked Out
A mindset that no longer waits for perfect conditions to take action

Functional Practitioner

Sanda Zoechbauer

Knows her success is not just a dream, it's a proven reality

case study

Intuitive Eating Counselor + dietitian

Sarah Anzlovar

Felt awkward selling ⟶ confidently pitching herself and raising her rates!

case study

Functional Blood Sugar Dietitian

Isaac Pohlman

3X'd income and enjoying his business again

case study

3X'd income from $8K → $20k–$30k months

You can make a lot of money and still hate your business. The bigger win for me was actually enjoying it — and that happened because the way I was taught to sell finally matched who I actually am. I think so many times we get concerned about where the income goes, but for me a big concern was the business lulls. I don't think everybody wants to talk about that side of things. But with your support, I've been able to build some resilience during those times — learn the lesson, figure out the missing gaps, and make the next lull feel more unfazable. Each one, I get through a little bit faster.

Challenge

The way he was taught to sell didn’t feel aligned
Knew he could scale his business, but wanted to do it in a way he actually loved (instead of working 80 hour weeks)

Solution

He stopped using sales approaches that didn’t feel aligned and built one that did.
He learned that business lulls aren’t the end — they’re data with opportunities to grow and get better! He gets through them faster each time.
He’s attracting clients he genuinely connects with on a human level, not just clients who need his services.

outcome

3X’d income from ~$8K to $20k–$30k months
Feels ‘unfazable’ during the slow periods and knows it will turn around quickly
Attracts dream clients who are curious and motivated, the kind he’d actually want to be friends with
Went from dreading his business to genuinely loving it

Functional Nutritionist

Megan Crozier

From 2k followers ⟶ 10k, and $40k consistent months!

case study

$30K months with a 2k following (and climbing)

I was one of the OGs with Booked Out, back when we had group calls with 6 to 10 people. At that time I didn't even know what was possible for me and my business. A year ago my Instagram had maybe 2,000 followers, and then in the last year things really, really took off. I had 30 and sometimes 40K months. That's my ultimate testimony to just sticking with it. And now selling is my favorite part of being a business owner. I love doing sales, because you're also helping people — and you're showing them what's possible for them.

Challenge

stuck in shiny object syndrome, jumping between strategies and never quite locking in
great program and a growing audience, but her launches were capped at 20–30 people and she didn’t know why
She was inconsistent with selling — going weeks without putting her offers out — and had no system for knowing what to post or why it was (or wasn’t) working

Solution

She stopped chasing new strategies and started rinsing and repeating what was already working — going deeper instead of wider
She got laser-focused on her specific ideal client, which made her content sharper and her launches more effective
She learned how to spot her own gaps — instead of panicking when something wasn’t working, she got curious and strategic about exactly where the problem was
She started selling consistently and confidently, without it feeling gross or pushy

outcome

Grew from 2,000 to 10,000+ followers in a year
Went from 20–30 people per launch to consistent 70–75 person launches
Hitting $30K–$40K months — up from the low five figures when she started
Selling became her favorite part of running her business

Weight Loss Holistic Nutritionist

Amanda Miller

"Every time I work with Cierra, I make my investment back immediately"

case study

IBS & GUT nutritionist

Mia Giommi

150% revenue increase, closing 100% of clients!

case study

68% revenue increase in one year with 100% close rate

I saw a 68% increase in my revenue annually in 2025, which is incredible. I have had an almost 100% close rate for my good-fit clients over the last 5 to 6 months, and I've hit my highest revenue month ever in my business in the last five and a half years that I've been doing this!

Challenge

been in business for over five years, but wasn’t always sure her content was landing
She’d go months in a sales slump and feel desperate to sign clients
Content was hard to stay consistent with because she wasn’t sure it would work

Solution

She got dialed in on her messaging, learning to speak to exactly what her clients needed to hear to see her as the obvious choice
Starting having sales convos with so much more clarity and convidence

outcome

68% revenue increase in 2025
100% close rate on good-fit clients over 5-6 months
Hit her highest revenue month in 5+ years, all from messaging tweaks and learning to sell

Postpartum Dietitian

Megan Brister

Two $20K launches in 90 days!

case study

Capped at $15k months to sold out $40k launches consistently

None of my previous business coaches ever taught me how to sell. They taught me how to build a program and set up back-end systems — but I was never able to actually sell it. That was the missing piece.

Challenge

Built a great following, but couldn’t get beyond $15k months
Every launch, felt exhausting and way too long
She didn’t know what she was missing, but knew something in her marketing and content wasn’t landing with her audience.

Solution

She stopped creating content to get followers and views and started creating content that show her audience they could trust her to get them results
She adjusted her offers slightly to make them a no-brainer for her ideal client (busy postpartum moms)
She built huge waitlists of people before her launches, so when doors opened, her audience was ready to buy quickly

outcome

On her first launch after implementing the Booked Out method, 27 people signed up before 9am on launch day — before she’d even finished dropping her kids at school.
She had 2 $20k launches in a row and is now having $40k launches in a matter of days!
A business she genuinely loves and looks forward to every single day. Her CPA is now telling her she needs to pay herself more.

Functional Practitioner

Meg Langston

$50K months, working 3 days per week

case study

$50k months, working 3 days a week

I can’t put into words how much working with Cierra has blessed myself and my family. Over the last few years of working with Cierra, I've been able to shift to working 3 days a week, with more income than I've ever made. This has allowed me to be more present with my kids and 1:1 clients. In one month, I made nearly $50k—something I never thought was possible. Take the leap and invest in yourself and business. Cierra takes her job seriously and honors each client; I’ve felt heard, seen, and at more peace with work than I knew was possible!

Meg

Women’s Gut & Hormone Functional Practitioner, Meg Langston Wellness

Challenge

Energy felt drained by tasks outside of client care
Unsure how to price her offers or generate consistent income
Didn’t know how to create passive income from her resources
Struggled to make enough to support her family

Solution

Created a sales system that build trust with her ideal clients, so they were ready to enroll faster
Learned how to confidently price her offers and create passive income streams
Simplified her systems so her business felt peaceful, organized, and sustainable

outcome

Consistently works just 3 days a week
Generates more income than she ever has before
Having $50k months — something she never thought possible
Business feels peaceful, organized, and easy

Dietitian

Elle Merrill

Doubled her income and got booked out for 2 months!

case study

Doubled her income & got booked out 2 months out!

I was really good at educating my audience, but I was stuck in the trap of providing free support. I could get their attention, but couldn't convert it into sales. Now, I have so much clarity in how to show up and what to put out there—I know that when I show up, it'll pay off! I'm making almost 2x what I was previously making, and my 1:1 services are consistently booked out 2–3 months in advance. People buy when you use the right sales strategy, and Cierra has it.

Elle

Lead Recruiter, Metabolism Makeover

Challenge

Spent most of her time educating her audience without getting paid
Gave lots of free support in the DMs
Struggled to convert attention into paying clients
Missed revenue goals and felt stuck

Solution

Repositioned her offers, so clients clearly understood the value and transformation they’d receive
Shifted her sales strategy from free support in the DMs to structured, intentional conversations that led to enrollment
Changed her content from endless education to strategic posts that built trust and guided followers toward her paid programs
Started confidently leading conversations instead of waiting for clients to ask about working with her

outcome

Knows exactly what to post to make sales
1:1 services booked out 2–3 months in advance
Doubled her income
Filled her group program with 25 people (goal was 10)